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Our Take On Qualitative Research

Qualitative SmartThink began as a strategic qualitative research company. Today, our qualitative expertise remains one of our key strengths ensuring that we deliver exceptional research.

Our ability to uncover and recognize consumer inspirations fuels outcomes that are strategic—rather than “just more data”.

We examine the functional, intellectual and emotional equities associated with a brand as perceived by the customer through various techniques.

Our techniques probe into these benefits, and determine how to move the consumer's relationship with a brand from being purely functional to being more emotional (which we believe to be the basis for long term brand loyalty and competitive insulation).