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Quantitative Research Methods

Qualitative At SmartThink, we emphasize innovative research design and insightful data analysis. Whenever possible, we incorporate and then build on the information already available to you . In all cases, our objective is to build toward a common understanding of both the current market situation and the most profitable courses for future action.

The type of study conducted depends on the information you need. Some of our project competencies include:

Some of our project competencies include:
Segmentation Research
Target Market Identification
Brand/ Company Positioning      Development
Brand Imagery Development
New Product Development
Marketing Strategy Development
Concept Testing
Tracking Studies
Awareness & Usage Studies
Packaging Studies
Customer Satisfaction Studies
Advertising Testing
Brand Equity & Positioning      Studies