Charise Shields, partner, is a  market research guru and chief storyteller with SmartThink Marketing Group. With over 15 years of marketing insights mining, research experience, and brand building within some of the largest Fortune 50 corporations in America. Charise has been recognized as an adept partner at translating customer insights into business opportunities for brand, product, and advertising initiatives. She has led multiple global teams in successfully growing their target markets and thus their bottom-lines. She has an intimate understanding of not only how to tease out the most critical insights that build brands and businesses but also how to “walk the halls” and socialize these insights in order to bring cross-functional teams together to achieve their intended goals based on these learnings/insights.