Our Take On Research

For SmartThink, conducting great research is not the goal but a vital tool in the process of reaching the goal.

Nonetheless, in today’s complex environment, one has to know what tools to use and the proper ways to use them for success.

  • Qualitative

  • Quantitative

  • Mixed Methodologies (Qualitative x Quantitative)

  • Panel Creation, Mining and Maintenance

Our Proprietary Processes

Our ability to deliver unique, actionable, business-building insights and strategy is linked to our ability to design and leverage research tools that also deliver.

Qualitative 

Online Meet-Ups

Creative Conclaves

“In-the-Moment” Studies

Ethnographic Deep Dives

Substitution Studies

Traditional Focus Groups

Brand Strategy

Cognitive/Emotion Purchase Model Components*

Quantitative 

Attitude & Usage Studies

Brand Positioning

User/Customer Satisfaction

Pre- & Post-Intro Promo Tests

Tracking Studies

New Product Testing

Advertising Testing

Cognitive/Emotion Purchase Models*