Our Take On Research
For SmartThink, conducting great research is not the goal but a vital tool in the process of reaching the goal.
Nonetheless, in today’s complex environment, one has to know what tools to use and the proper ways to use them for success.
Qualitative
Quantitative
Mixed Methodologies (Qualitative x Quantitative)
Panel Creation, Mining and Maintenance
Our Proprietary Processes
Our ability to deliver unique, actionable, business-building insights and strategy is linked to our ability to design and leverage research tools that also deliver.
Qualitative
Online Meet-Ups
Creative Conclaves
“In-the-Moment” Studies
Ethnographic Deep Dives
Substitution Studies
Traditional Focus Groups
Brand Strategy
Cognitive/Emotion Purchase Model Components*
Quantitative
Attitude & Usage Studies
Brand Positioning
User/Customer Satisfaction
Pre- & Post-Intro Promo Tests
Tracking Studies
New Product Testing
Advertising Testing
Cognitive/Emotion Purchase Models*