Our Take On Strategy

For SmartThink, winning in business is the result of having the right strategy and implementing it better than the competition.

  • We deliver insights that fuel marketplace success for our clients. As consultants we attempt to blend both insight and industry understanding to create actionable solutions.

  • Some firms have industry experience. Others have consulting skills. Still others are willing to do the research. Having the unique combination of all three allows SmartThink to develop leading-edge business strategies that propel brands and businesses.

  • The combination of data mining and analytical processes we use are often overlooked but astonishingly important to get the right answer.

Our Strategic Flow

Seeing or perceiving an unmet need

Discovering the fit between market needs, the company’s capabilities and the resources available

Creating a product, service, or hybrid “solution” that can be delivered to a specific market to address a specific need while generating value for all stakeholders

Some of Our Strategic Tools

Brand Landscaping

Positioning Development

Business Unit Strategy

Brand Health Analysis

  Feasibility Studies

Consumer Value Analysis

“What-If” Gaming

Sales & Revenue Models, Forecasts & KPI Drivers*