Our Take On Strategy
For SmartThink, winning in business is the result of having the right strategy and implementing it better than the competition.
We deliver insights that fuel marketplace success for our clients. As consultants we attempt to blend both insight and industry understanding to create actionable solutions.
Some firms have industry experience. Others have consulting skills. Still others are willing to do the research. Having the unique combination of all three allows SmartThink to develop leading-edge business strategies that propel brands and businesses.
The combination of data mining and analytical processes we use are often overlooked but astonishingly important to get the right answer.
Our Strategic Flow
Seeing or perceiving an unmet need
Discovering the fit between market needs, the company’s capabilities and the resources available
Creating a product, service, or hybrid “solution” that can be delivered to a specific market to address a specific need while generating value for all stakeholders
Some of Our Strategic Tools
Brand Landscaping
Positioning Development
Business Unit Strategy
Brand Health Analysis
Feasibility Studies
Consumer Value Analysis
“What-If” Gaming
Sales & Revenue Models, Forecasts & KPI Drivers*