What We Do
SmartThink is an innovative marketing consultancy. Our experiences span a wide variety of categories and brands including automotive, consumer packaged goods, fashion, food and beverage, entertainment, health and pharmaceutical, technology and utilities.
We don’t have a signature way of figuring out the answers, and we are not committed to any predetermined research solutions, derived strategies, or marketing communications plan. Yet we excel at a number of things that help grow a client’s business...
Once the insights have been uncovered and the strategy determined, we create a unique integrated approach to marketing specifically designed to ensure that all messaging and communications strategies are centered around the customer. This process emphasizes tailoring messaging that is resonant in the right channels, delivering precise go-to-market plans, and evaluating the success of these efforts in order to build a more profitable, successful business or organization.
Ethnography
Understanding the nuances of different sub-cultures is extremely important. Unlike other methods that tend to focus on a particular action, ethnography attempts to understand the action by looking at the entire system and environment that surrounds an action. If you want to truly understand how someone works and what influences their behaviors, ethnography is one of the few methods that can give you this insight.
Non-Traditional Focus Groups
Whether celebrities and influencers at an exclusive destination, "car heads" at a motor track, or moms and millennials responding through our research apps on their phones, we always ensure that our participants feel that they can speak freely and "from the heart." Our aim is always to find the deeper emotional connections that link them to our clients' brands, products, and services.
new product innovation
SmartThink has leveraged its new product development process to support the efforts of several Fortune 500 companies. From ideation and conceptualization to prototyping and commercialization, we have helped launch new brands in a variety of categories.
end-to-end marketing & implementation
Winning in business is the result of not just having the right strategy but also implementing it better than the competition. Most strategists only focus on the first part. Because of our broad digitally driven experiences in a multitude of categories, SmartThink knows that great strategy is not only derived from great insight but also from industry knowledge and having superb execution.
quantitative research
As with our qualitative services, we believe in a market-driven, problem-solving approach to quantitative research. We help you answer a number of important marketing questions, such as:
Who is our most promising target audience? - What are their most distinctive characteristics?
Which groups offer the greatest sales potential?
The best profit potential?
What benefits do consumers see in our products? - In our competitors’ products?
Considering the consumers’ attitudes and behaviors, what is our most compelling advantage?
Where are we most vulnerable to a competitive challenge?
What is our brand worth to consumers? – And what are its core equities?
Have we really been effective over time in changing consumer perceptions with our marketing efforts? If not, why not?