What We Do

SmartThink is an innovative marketing consultancy.  Our experiences span a wide variety of categories and brands including automotive, consumer packaged goods, fashion, food and beverage, entertainment, health and pharmaceutical, technology and utilities.

We are not committed to any predetermined research solutions, derived strategies, or marketing communications plan.  Yet we excel at a number of things and use a variety of tools and techniques to grow a client’s business...

Ethnography

Understanding the nuances of different tribes, affinity groups, and sub-cultures is extremely important. In this instance we leveraged ethnography to tease out the importance of badges and belonging. 

Non-Traditional Focus Groups

Whether celebrities and influencers at an exclusive destination, "car heads" at a motor track, or moms and millennials responding through our research apps on their phones, we always ensure that our participants feel that they can speak freely and "from the heart." Our aim is always to find the deeper emotional connections that link them to our clients' brands, products, and services.

new product innovation

SmartThink has leveraged its new product development process to support the efforts of several Fortune 500 companies.  From ideation and conceptualization to prototyping and commercialization, we have helped launch new brands in a variety of categories.

end-to-end marketing & implementation

Winning in business is the result of not just having the right strategy but also implementing it better than the competition. Most strategists only focus on the first part. Because of our broad digitally driven experiences in a multitude of categories, SmartThink knows that great strategy is not only derived from great insight but also from industry knowledge and having superb execution.